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Develop the market’
Sunil John, Partner & Managing Director – Middle East, ASDA’A Public Relations, talks about the transformation taking place in PR and the Oman market per se

What is the size of public relations [B]industry in Oman and how will it change in the coming years?
[/B]The public relations industry in Oman is in a development stage but is growing steadily: we predict annual growth of 20 to 30 per cent, which is a very positive indicator. The regional market for public relations is valued at US$60 million, with industry estimates suggesting that it could approach US$100 million in 2007, and Oman has a small but significant portion of that sector.

Oman also has considerable activity in real estate, finance, tourism and health, some of the key growth sectors for PR in the region. ASDA’A opened a full-fledged office in Muscat in September 2006 acknowledging the growing need and potential in Oman. In a short time, our Oman office has been able to engage with blue-chip companies, including Bank Muscat, The Wave and Octal Holdings.

In addition, we are very active in the Oman market on behalf of our regional retainer clients such as DHL, Starbucks, Welcare World Health Systems, GE, Swiss, Ford and Giordano.

With developments such as the growing popularity of the Internet and constant media fragmentation taking place in the Gulf, how is PR transforming itself to meet the new challenges and emerging opportunities?
The key lesson of the new media landscape is that the old vertical, top-down method of communication no longer works. Today, horizontal communications, which operates in the peer-to-peer space on the internet and word of mouth channels, has taken a much larger and impactful role. PR is now focussing on the sweet spot between both the traditional vertical model and the horizontal axis to bring better results for our clients. Also trust in businesses, in CEOs and in governments is eroding. According to the Edelman Trust Barometer, a key piece of international research that has been widely cited around the world, the most credible source of information is now ‘a person like me.’

We are far more likely to trust our friends, colleagues and others we know, and accept their recommendations and advice, and change our behaviour as consumers accordingly. This is revolutionary stuff: the early days where CEOs and big businesses were trusted and believed implicitly in are gone. For the PR industry, this is a godsend, because PR is uniquely qualified – and uniquely capable – of building and delivering that trust. Trust is the currency of PR.

For a business to survive and weather crises today – even reputational crises that can be triggered by a single blogger with a computer – its messages must be on target, its communications nimble, responsive and quick thinking. Reputations can be made or broken within hours. PR is the only communications discipline with the ability to bridge the divide between a fragmented media landscape and increasingly tuned out consumers.

ادماوية كتب:

هلا وغلا
لو سمحتو اريد بحث عن الصناعه في عمان بالانجليزي ارجوكم اريده ضروري$$6

The development of [B]industry in Oman[/B]
Task l
Read the following text quickly Do you think it comes from

• an advertisement LJ

- an Omani newspaper

- a science schoolbook
The development of [B]industry in Oman[/B]

Give the teacher a reason for your answer.

[LIST][LIST]by Ali Ahmed
[/LIST][/LIST]MUSCAT - In 1976 there were only ten companies in Oman that made industrial products. In that year, His Majesty, Sultan Qaboos bin Said ,;, started the First Five Year Plan. This plan had many important ideas. Two of them were to develop industry and to make more jobs for Omanis.
During the five years between January 1976 and December 1980, the number of Omani industrial companies grew from 10 to 237. Many of these new companies used raw materials ,from Oman, Examples of these raw materials were oil, used in making plastics, and rock, used in making cement.
The Second Five Year Plan started in January 1981. One of the ideas of this plan was to develop more industry and also to develop products that did not use oil. Three years later, Oman's first industrial estate opened in Rusayl. In this industrial estate many factories were built to produce goods for the Omani market and for export to other countries. One of the first factories made biscuits and another one produced paints.

There were two main ideas for the Third Five Year Plan. First, many companies decided that they wanted to make and sell more of their products. Then, they started to export their products to other Arab countries in the Gulf region and some of them even exported their products to Europe. The number of industrial companies continued to increase. By the end of this plan (31st December 1990) there were 4,500 of them in Oman.

In 1990, work started to develop new industrial estates in Sohar and Raysut. There are also plans to build an industrial estate in Sur during the Fourth Five Year Plan

ادماوية كتب:

هلا وغلا
لو سمحتو اريد بحث عن الصناعه في عمان بالانجليزي ارجوكم اريده ضروري$$6

مستعد لاي بحث ان شاء الله لاني احب اهل عمان الحبيبة وقريبا سأكون هناك ان شاء الله
وجزاكم الله خيرا